If you have been wondering why that SUV of yours just won’t sell, this just might be the reason. Gas mileage has become an obvious major factor in car purchases over the last few years since the price of gas has skyrocketed. J.D. Power and Associates has recently conducted a study that shows just how important gas mileage is to potential buyers. According to the study the top two reasons people reject new car sales are 1) Price 2) Interior and 3) Gas Mileage.

Gas Mileage is up to 20 percent this year, a three percent jump from last year. The study also said that more consumers are looking to purchase Asian autos while passing on domestic autos (no surprise there either.) It’s not that any of these facts are all that shocking, what is shocking is that the US auto industry has been laging behind for 30 years and still hasn’t even come close to catching up. The last time the US auto industry was producing cars that people actually wanted to buy was around the Carter administration, and even then as soon as the gas crisis hit the public dropped all those gas gusslers for smaller cars. Everyone wants to point the finger and say “you should buy American,” but no one wants to waste their money on junk. I suppose that is just the predicament we find ourselves in.

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