Automakers Propose Gimmicks to Help With Rising Gas Prices
Rising gas prices are not only affecting existing drivers, but also future drivers who are looking to buy new fuel-efficient vehicles. So to remedy the situation, automakers are creating gimmicks to help. Take for example Chrysler’s summer program “Let’s Refuel America,” that has recently launched. The program offers a cap on gas prices, keeping them at a steady $2.99 for three years, for consumers who purchase a new or lease a vehicle from the maker of Dodge and Jeep vehicles.
Chrysler’s Vice Chairman and President Jim Press declares his excitement over the success of the project.
“Boy, have we gotten a great response. This has really resonated with the needs and the worries and concerns that customers have.”
Statistics on the company’s website confirm this. The traffic on Chrysler’s website has risen by 25% since it began on May 7th. So as it appears, these gimmicks are extremely helpful for consumers especially since the current price of gas is well over $4 a gallon in most states. But the free gas gimmick doesn’t always fair so well with the automakers. In this case, some experts believe the gimmicks may come off looking like Chrysler’s incentive to push Americans to drive more during a time when rising fuel costs are bringing awareness to the use of energy and how it affects the environment. Still, automakers such as Chrysler must look for ways to improve their sales.
Many families are looking for ways to cut corners with the amount of driving they do. Some have resorted to staycations, a term that refers to staying around your local area for vacation, and also using rental agencies for their long trips, as opposed to taking the family vehicle. These suggestions certainly help the consumers, but what about the automakers? I think Chrysler is on the right track because with the economy in its current state, gimmicks certainly are worth a try.
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