More fringe effects of the economic down turn have become evident.  This time it is NASCAR that is suffering.  It seems that the big three US auto manufacturers are huge NASCAR sponsors.  As we all know what is happening to the now “shrinking three,” they have in turn decided to cut sponsorship funding to NASCAR.  The New York times writes that there will be a major down turn next year:

“Chevrolet has said it is cutting back on advertising and sponsorship deals with 12 tracks. Ford is trimming Nascar spending by 20 percent, and Chrysler by 30 percent.“

Further big three sponsorships that are going the way of the Dodo are also summed up by the New York times as follows:

General Motors said in September that it wouldn’t buy any advertising time for the Super Bowl in February; earlier this year, it withdrew Cadillac’s sponsorship of the Masters golf tournament. It has also terminated its $7 million-a-year endorsement deal with Tiger Woods.

This really is trickle down economics at it’s finest.  No one can deny that money from the top now isn’t making it’s way down the chain.  I suppose GM, Ford, and Chrysler may well be cutting these sponsorships due to their apparent frivolous nature.  I don’t think it would look good if the American tax payer were giving Tiger Woods a cool 7 million a year.  Not that he isn’t a great golfer, but I just don’t state supported athletes are the way of the future.

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