Automakers Propose Gimmicks to Help With Rising Gas Prices

Rising gas prices are not only affecting existing drivers, but also future drivers who are looking to buy new fuel-efficient vehicles. So to remedy the situation, automakers are creating gimmicks to help. Take for example Chrysler’s summer program “Let’s Refuel America,” that has recently launched. The program offers a cap on gas prices, keeping them at a steady $2.99 for three years, for consumers who purchase a new or lease a vehicle from the maker of Dodge and Jeep vehicles.

Chrysler’s Vice Chairman and President Jim Press declares his excitement over the success of the project.

“Boy, have we gotten a great response. This has really resonated with the needs and the worries and concerns that customers have.”

Statistics on the company’s website confirm this. The traffic on Chrysler’s website has risen by 25% since it began on May 7th. So as it appears, these gimmicks are extremely helpful for consumers especially since the current price of gas is well over $4 a gallon in most states. But the free gas gimmick doesn’t always fair so well with the automakers. In this case, some experts believe the gimmicks may come off looking like Chrysler’s incentive to push Americans to drive more during a time when rising fuel costs are bringing awareness to the use of energy and how it affects the environment. Still, automakers such as Chrysler must look for ways to improve their sales.

Many families are looking for ways to cut corners with the amount of driving they do. Some have resorted to staycations, a term that refers to staying around your local area for vacation, and also using rental agencies for their long trips, as opposed to taking the family vehicle. These suggestions certainly help the consumers, but what about the automakers? I think Chrysler is on the right track because with the economy in its current state, gimmicks certainly are worth a try.

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One Response to “Automakers Propose Gimmicks to Help With Rising Gas Prices”

  1. If the U.S. had chosen to be a moral people, and leaving Iraqi oil alone, and following Al Gore, decided to develop the South Western deserts, with the technology of the times - solar/thermal-molten sodium - electricity installations, for the same amount of money as that war cost, ($650 Billion), today, we would be tapping into the largest, renewable, sustainable, energy source the world has ever known. It would have paid every energy bill in the U.S.A. for maintenance fees only - FOREVER! It would be equivalent to an oil field that can NEVER run dry! Low cost electric power, and storeable hydrogen gasoline replacement from the electricity, for all!
    After the millions of murders, and $650 billions of dollars, borrowed from our children’s futures and pissed away, with thousands of our own and others maimed and disfigured for life, millions of families utterly destroyed, ours and theirs, we are no closer to Iraqi oil production than the Iraqis are!
    The next time you hear a blithering idiot spoiled brat, drunken, drug addicted, sociopath, rich Arabic saber dancing daddie’s boy oilman, stand at a microphone and threaten YOUR safety with someone ELSE’S weapons, remember what you lost America, remember, and weep! (also see http://www.sciam.com/article.cfm?id=a-solar-grand-plan)

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